It’s ok, we all make mistakes! In the wise words of Hannah Montana, “Nobody’s perfect, I gotta work it.” Google Analytics is generally a very user-friendly web analytics tool. However, there are some nuances that if misunderstood can lead to incorrect data interpretation. Here are the top five mistakes I see made when using Google…
Category: Google Analytics
Setting Up Google Analytics via Google Tag Manager
If you’re familiar with the web analytics world, you’ve probably heard of Google Analytics (GA). But did you know there’s another tool, Google Tag Manager (GTM), that allows you to control and customize how data is collected and sent to GA? Installing the basic GA script on your website will allow you to capture pageview…
My UI/UX Diary <3
Dear Diary… just kidding. This is 2020 not 2002, now we have Twitter for all of our deepest, darkest thoughts! However, some things are best explained by showing, not telling. When it comes to ~user experience optimization~, I think it’s easier to understand the concept by following a concrete example. So, I’m keeping a record…
Basic Tracking Every Website Should Have
Here’s the thing about setting up tracking on your website: Data is not useful unless you actually use it! Before embarking on your web analytics journey, the first question you should ask yourself is: what am I going to do with this data? Best answer: Improve the user’s experience on your website. Second best answer: Improve…
Digital Lingo Dictionary
Updated 6/9/2020 Digital marketing, web analytics, web development…if you’ve ever been exposed to these microcosms, you may have noticed there’s a lot of hyper-specific vocabulary. I reference this lingo from time to time as well, so I created this handy guide to demystify some of the jargon. Enjoy! Digital Marketing Affiliate – Referral traffic that…