It’s ok, we all make mistakes! In the wise words of Hannah Montana, “Nobody’s perfect, I gotta work it.” Google Analytics is generally a very user-friendly web analytics tool. However, there are some nuances that if misunderstood can lead to incorrect data interpretation. Here are the top five mistakes I see made when using Google…
Category: Web Analytics
Digital Lingo Dictionary
Updated 6/9/2020 Digital marketing, web analytics, web development…if you’ve ever been exposed to these microcosms, you may have noticed there’s a lot of hyper-specific vocabulary. I reference this lingo from time to time as well, so I created this handy guide to demystify some of the jargon. Enjoy! Digital Marketing Affiliate – Referral traffic that…