Liz Nichols is a web analytics professional offering remote consulting for companies of all sizes, from small business to enterprise.
She is a Google Analytics + Google Tag Manager and Adobe Analytics + Adobe Launch technical expert with diverse experience across many industries including technology, insurance, hospitality, healthcare, retail and financial services.
Liz emphasizes UX testing and validation in her analytics practice and has a special interest in data collection for predictive modeling. She is passionate about using web analytics tools to answer the questions that drive business decisions and ROI.
- Google Analytics property and Google Tag Manager container best practices audits
- Google Analytics customized implementation with Google Tag Manager event tracking, custom tags and variables, goal set up, custom dimensions and metrics, enhanced ecommerce
- Analytics architecture documentation
- Google Optimize A/B and multivariate testing
- Data Visualization – custom dashboards designed in Google Data Studio to monitor precise aspects of web user behavior