Skip to content
Menu
Liz Nichols
  • Home
  • About
  • Blog
  • Contact
Liz Nichols

Tag: google tag manager

Five Common Mistakes in Google Analytics

Posted on June 8, 2020July 1, 2020

It’s ok, we all make mistakes! In the wise words of Hannah Montana, “Nobody’s perfect, I gotta work it.” Google Analytics is generally a very user-friendly web analytics tool. However, there are some nuances that if misunderstood can lead to incorrect data interpretation. Here are the top five mistakes I see made when using Google…

Read More

Setting Up Google Analytics via Google Tag Manager

Posted on May 8, 2020June 8, 2020

If you’re familiar with the web analytics world, you’ve probably heard of Google Analytics (GA). But did you know there’s another tool, Google Tag Manager (GTM), that allows you to control and customize how data is collected and sent to GA? Installing the basic GA script on your website will allow you to capture pageview…

Read More

Basic Tracking Every Website Should Have

Posted on May 1, 2020June 8, 2020

Here’s the thing about setting up tracking on your website: Data is not useful unless you actually use it!  Before embarking on your web analytics journey, the first question you should ask yourself is:  what am I going to do with this data?  Best answer: Improve the user’s experience on your website. Second best answer: Improve…

Read More

Recent Posts

  • Five Common Mistakes in Google Analytics
  • Setting Up Google Analytics via Google Tag Manager
  • My UI/UX Diary <3
  • Basic Tracking Every Website Should Have
  • Digital Lingo Dictionary

Tags

beginner conversion rate optimization data collection strategy event tracking google analytics google tag manager tag management ui user experience ux

Archives

  • June 2020
  • May 2020
  • April 2020

Categories

  • Beginner
  • Digital Marketing
  • Google Analytics
  • Intermediate
  • User Experience
  • Web Analytics
©2023 Liz Nichols | Powered by WordPress and Superb Themes!